| Creativity is different online. Creativity
in the digital realm is about experience.
And experience isn't about sitting and watching,
or sitting and listening; it's about leaning
forward and doing. Creative on the Web needs
to go beyond associating values with a brand,
making claims, or simply directing somebody
to do something (click here!). |
| The goal should always be to make those
values tangible, and put them in people's
hands so they can do something with them.
Engaging somebody in an experience is a far
more powerful form of persuasion than making
promises. It works emotionally, rationally,
and inclusively; literally making the user
a part of the communication. |
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| Look to us to create your rich
user experience that will get
people interact with your site
and your e-business. |
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| The objectives of Web sites vary from company
to company. For some companies the objective
is to leverage the Internet as a commerce
channel. Other companies utilize the Internet
as a content and marketing delivery channel
to support commerce at existing retail outlets.
Whether the purpose is commerce, marketing
or content, we understand that a company's
web presence is a key brand communication
point with their customer. |
| Our objective is to ensure the integration
of business and technical requirements into
a smooth user experience that delivers on
a company's brand attributes and value propositions. |
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| Information
Design |
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Whether it's
by crafting visual and contextual
cues that assist a customer to
execute a transaction on a Web
site, or by developing an appropriate
information hierarchy on a product
package or retail sign, we leverage
our knowledge of information design
across many different projects.
As with each of our disciplines,
we utilize our understanding of
the user and business objectives
as a basis for our information
design solutions. |
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| Interface
Design |
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The design
is in the details: the size and
placement of a button on a screen,
the selection of colors and typography,
the nomenclature and editorial
cues that are used for navigation.
We pay close attention to all
of these variables when developing
interfaces at department 3. We
apply the same philosophy and
focus to the design of Web sites
or the development of User Interfaces
for stand-alone software applications.
The objective is to assist the
user to complete a specific task
while giving a consistently branded
experience. |
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